The term "search firm" refers to a company that specializes in recruiting and placing high-level executives into positions within organizations. These companies work with clients, typically senior management or human resources departments, to identify their needs for new hires at the executive level. They then use various methods such as networking, advertising, and direct sourcing to find qualified candidates who match the requirements of the position. Search firms often have extensive networks and access to a large pool of potential candidates, making them valuable resources for companies looking to fill critical positions quickly and efficiently.