The phrase "shade name" refers to a nickname or fake name that someone uses to conceal their true identity or to playfully tease or insult others. It is often used to make sarcastic or witty comments.
Sentences with «shade name»
The bottom of the lipstick bears a label with shade name. (tipsoye.com)
It means, too, that lipstick lives on those borders between shade names. (theseventhsphinx.com)
I looked through the posts but couldn't find the actual shade name. (theletteredcottage.net)