Social metrics refer to the measures used to evaluate and analyze a company's or individual's social media presence, engagement, and impact. These metrics can include various factors such as the number of followers, likes, shares, comments, retweets, reach, impressions, sentiment analysis, and more. Social metrics are important for businesses to understand their audience, track their performance, and make data-driven decisions about their social media strategies. For individuals, social metrics can provide insights into how they are perceived online, the engagement level of their content, and opportunities for growth. Overall, social metrics help companies and individuals measure the success of their social media efforts and identify areas for improvement.