The term "specific audience" refers to a group or individual that is being targeted with a particular message, product, service, or piece of content. This means that the intended recipient of the information is well-defined and tailored towards specific characteristics such as age range, gender, interests, location, education level, occupation, etc., in order to maximize its effectiveness. In other words, it's a message meant for a particular group or person who would be most interested or affected by it.