The term "specific target audience" refers to a group of people within a larger population who have been identified as being most likely to be interested in or receptive to a particular product, service, message, or piece of content. This group is typically defined by certain demographic characteristics such as age, gender, income level, education, interests, and location, among others. The idea behind targeting a specific audience is that it allows for more effective communication and marketing efforts since the messaging can be tailored to resonate with the particular needs, wants or concerns of this group. By reaching out to a specific target audience, businesses can increase their chances of making sales, building brand loyalty, and generating positive word-of-mouth referrals.