Staff Retention refers to the practice of keeping employees and maintaining a stable workforce. It is an important aspect of human resource management, as it involves measures taken by organizations to retain their existing staff members and prevent them from leaving the company. This can be achieved through various methods such as offering competitive salaries, providing opportunities for career advancement, creating a positive work culture, and ensuring employee satisfaction. High staff turnover can have negative impacts on productivity, morale, and overall business success, so retaining employees is crucial to the long-term stability of an organization.