The term "store brand" refers to a private label product that is sold exclusively at one particular store or chain of stores. These products are manufactured by third-party companies and then packaged under the retailer's own brand name, which can be found on items such as food, household goods, personal care products, and other consumer items. Store brands are often seen as a more affordable alternative to national or regional brands because they do not have the same marketing costs associated with them. Additionally, store brands may offer similar quality and performance compared to their name-brand counterparts but at a lower price point.