The term "Strategic Direction" refers to a high-level plan that outlines the goals, objectives and strategies for achieving success in an organization. It provides guidance on where the company is headed and serves as a roadmap for making key decisions and allocating resources. A Strategic Direction typically includes long-term vision statements, mission statements, core values, and a clear definition of the target market or customer base. The plan also identifies specific goals and objectives that are measurable and time-bound to help track progress towards achieving the desired outcomes. Ultimately, having a well-defined Strategic Direction helps companies stay focused on their priorities, make informed decisions, and adapt quickly to changes in the market or industry landscape.