The phrase "strong and committed sales staff" refers to a group of individuals who are skilled in selling products or services, and have a high level of dedication towards their job. These people possess strong communication skills, are knowledgeable about the company's offerings, and work diligently to meet their sales targets. They are also likely to be motivated by commission-based pay structures, which further incentivizes them to perform at a high level. Overall, this phrase describes a team of salespeople who are both proficient in their roles and deeply invested in achieving success for themselves and the company they represent.