The term "strong demand" refers to a high level of consumer interest in a product or service, resulting in increased sales and revenue for the company offering it. When there is strong demand for something, people are willing to pay more for it because they perceive its value as being greater than other options available on the market. This can lead to shortages if supply cannot keep up with demand, driving prices even higher due to scarcity. Overall, a strong demand indicates that consumers view the product or service favorably and are willing to invest in it.