Targeting refers to the process of identifying and focusing on a specific group or individual with the intention of reaching, influencing or serving them. In marketing, targeting is used to describe the practice of selecting a particular demographic, geographic or psychographic segment to direct advertising efforts towards in order to maximize results. This can involve analyzing data and research to identify patterns and trends that indicate which groups are most likely to respond positively to specific products or services. Targeting is also used in other fields such as politics, where it refers to the practice of focusing campaign efforts on key demographics or regions that are believed to be more receptive to a particular message or candidate. Overall, targeting involves using data and strategic planning to direct resources towards those who are most likely to benefit from them.