The term "trend" refers to a general direction or pattern in which something is developing or changing. In finance, specifically, it can refer to the overall movement of prices, interest rates, or other economic indicators over time. A "term trend," therefore, would be an extended period during which there is a clear and consistent upward or downward trajectory for these factors. This term may also be used in reference to marketing or social analysis where it refers to the popularity of certain topics or behaviors over time.