The phrase "to achieve high standards" means to reach a level of performance or quality that is considered excellent, superior or very good. It implies striving for excellence and doing everything possible to meet or exceed expectations. This can be done through hard work, dedication, discipline, and focus on continuous improvement. Achieving high standards requires setting goals, developing skills, and maintaining a strong work ethic. It also involves having clear criteria for what is considered excellent performance in a particular field, and consistently striving to meet or exceed those expectations. In summary, "to achieve high standards" means aiming for the best possible results by pushing oneself to do better and be better.