Definition of «to buy the watch»

The phrase "to buy the watch" means to purchase or acquire the watch by exchanging money for it.

I'm going to buy a watch for $ 100,000. (money.stackexchange.com)
I wasn't so much looking to buy a watch as I was testing a theory that watches invariably look weird on my wrists. (theexpeditioner.com)
I am very happy with the service as well as the watch and will be returning when buying another watch. (watchshop.com)
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