The phrase "to frame the narrative" means to shape or present a story or account in a particular way that influences how people understand or interpret the events.
Sentences with «to frame the narrative»
We need to work harder to help frame the narrative with real data, rather than let opinions dictate policy and legislation. (gse.harvard.edu)
Jasper's madness and consequent death frame a narrative of emotional intensity. (bookbrowse.com)
He asked pertinent questions, but didn't frame a narrative for how Labour would make a difference. (labour-uncut.co.uk)