The phrase "to grow the company" means to expand or develop a business in order to increase its size, reach and profitability. This can be achieved through various strategies such as increasing sales, attracting new customers, improving efficiency, investing in new technologies, expanding into new markets, developing new products or services, acquiring other companies or merging with them, hiring more employees, and many others. The goal of growing the company is to make it stronger, more competitive, and better equipped to face challenges and take advantage of opportunities in the marketplace.