The phrase "to hire the company" means to engage or retain a particular business organization, usually for the purpose of obtaining their services. This can involve entering into an agreement with the company where they will provide specific goods or perform certain tasks in exchange for payment. The term is often used when referring to employment situations - such as being hired by a company to work for them - but it also applies more broadly to any situation where one party contracts another to provide services, including in business-to-business transactions and outsourcing arrangements.