"To lead the category" means to be the best or most successful company or product within a particular industry or group. It means being at the forefront and setting the standard that others try to achieve or surpass.
Sentences with «to lead the category»
It's fascinating then, to see these themes play out across leading categories of cheese, cultured products, ice cream and milk. (preparedfoods.com)
The health care sector extended its dominance, leading all categories by accounting for all 10 of the best - performing ETFs. (aaii.com)
It was particularly impressed with the company's strong customer retention rates that it claims leads the category. (fortune.com)