The phrase "to reach high standards" means to achieve a level of quality or performance that is considered excellent, superior or very good. It implies striving for excellence and aiming towards achieving something of great value or importance. When someone says they are trying to reach high standards, it usually indicates their commitment to doing things right, accurately and efficiently, with a focus on quality and precision. This phrase is often used in various contexts such as education, business, sports, and personal development, where individuals or organizations strive for excellence by setting and meeting challenging goals that require high levels of skill, effort, and determination.