The phrase "unique design" refers to a style or pattern that is distinctive, original and one-of-a-kind. It means that something has been specifically created with an innovative approach, resulting in a product or creation that stands out from others due to its unique characteristics. The term can be used to describe anything from fashion designs to architecture, artwork, graphic design, and even technology products. In essence, "unique design" signifies creativity, individuality, and originality in the way something is conceived and executed.