Website traffic refers to the number of visitors or users who access a website over a period of time. It is an important metric for measuring and analyzing the popularity, engagement, and success of a website. The amount of traffic a site receives can provide valuable insights into its performance, including how well it's meeting user needs, whether people are finding what they're looking for, and which pages or content are most popular. Traffic data is often used by businesses to make informed decisions about their online strategies, such as optimizing content, improving site navigation, or investing in advertising campaigns to drive more visitors to the website.