A white label partner is a company or individual that provides a service or product to another organization under their own brand name. The term comes from the practice in the clothing industry where manufacturers would produce items for other companies, who would then put their own labels on them and sell them as if they were their own products. In this context, white label partners provide services such as internet connectivity or content delivery to another company, which then markets those services under its own brand name without the customer being aware of the underlying provider.