The term "window dressing" refers to superficial or cosmetic changes made to something in order to make it appear more attractive, appealing or impressive. It is often used to describe actions taken by companies or organizations that are intended to create a positive impression without actually addressing the underlying issues or problems. The phrase comes from the practice of businesses decorating their shop windows with eye-catching displays in order to draw customers into their stores, even if the products themselves may not be of high quality or value.