"Abandonment rates" refers to the percentage of people or customers who stop or give up on a particular action or process before completing it. It shows how many individuals leave or abandon a certain activity without finishing it. Full definition
With an average online shopping cart abandonment rate of 68 percent, there is a lot of room for businesses to improve their conversions. (entrepreneur.com)
With an average online shopping cart abandonment rate of 68 %, there's a lot at stake for online businesses to improve conversion. (bigcommerce.com)
That's not bad considering that the average abandonment rate for videos over a minute is 44 %. (mashable.com)