The rise of ad blocking software is a good illustration of newly empowered consumers deciding that they, not the products they consume, will determine the nature of the relationship between the two. (stemlegal.com)
This was characterized by the Financial Times as «winning the fight» against ad blocking software. (fortune.com)
A native ad blocker for Chrome could cut against Google's business interests, given the search giant generates billions in revenue each quarter from online advertising, but it could also be a strategic move to get ahead of its users downloading other ad blocking software that it doesn't control. (businessinsider.com)