The company, which was founded in 2014, aims to eradicate ad fraud by providing advertisers, publishers and service providers with full visibility over the advertising value chain. (the-blockchain.com)
And it's estimated that advertisers could lose more than $ 6 billion globally to ad fraud in 2015. (thewindowsclub.com)
This issue, known as ad fraud, is another concern for advertisers. (cnbc.com)