An ad slogan is a short and catchy phrase used in advertising to promote a product or a brand. It is designed to stick in people's minds and make them remember and associate it with the product or brand. Full definition
In the words of an old ad slogan, when it comes to modular construction — You've come a long way, baby. (nreionline.com)
For all the bravado over the long - overdue youth movement — the team's new ad slogan exhorts fans to BRING THE KIDS TO SEE THE KIDS — there will be few young «uns on the field in 2001. (si.com)
I took the current ad slogan «Amazing Thailand» as a personal challenge and decided to amaze the Thais by requesting more chile after repeated warnings of «too hot for the farangs (foreigners).» (fieryfoodscentral.com)