The phrase "addictive quality" refers to something that has the ability to make you feel a strong desire or craving to keep doing or using it repeatedly. Full definition
The simulation and tactical gameplay styles are both enjoyable overall, and since neither of them take particularly long to complete, the game has a certain addictive quality to it. (monstervine.com)
Explore 3 game modes, each with its own addictive qualities. (propcgame.com)
Food companies aren't dumb, they know «food» must possess addictive qualities to create repeat customers! (wellness-media.com)