It showcased the final build of the game before release and was aired on TV as an advertisement. (grandtheftauto.net)
There was an ad made in this vein... though I'm unsure if it ever aired on television. (segabits.com)
The investigators measured how the mice reacted to touch stimuli, such as a light puff of air on their backs, and tested whether they could discriminate between objects with different textures. (sciencedaily.com)