This book provides possible alternative causes and solutions when a baby cries very much. (easybabylife.com)
To argue otherwise, one must prove a physical mechanism that gives a reasonable alternative cause of warming. (dotearth.blogs.nytimes.com)
It just didn't matter, at least not until a real alternative caused those people to look at the status quo more critically, by which time the only defense available to the marketer was the product itself, the very thing the new competitor had improved upon. (canadianbusiness.com)