A more realistic estimate is between 10 and 15 million individual viewers, many of whom watch several different programs each week to produce a higher combined audience figure. (religion-online.org)
With audience figures expected to go through the roof, companies will no doubt have had to pay millions of dollars for a few seconds of air time. (caughtoffside.com)
A consideration of impartial audience figures indicates that actual audience sizes for a religious broadcasting are much more modest than has been generally believed. (religion-online.org)