The problem is that audience measurement tools haven't caught up to the trend, which makes it hard for publishers to fully take advantage of their audience with advertisers. (digiday.com)
Audience measurement company Nielsen said on Wednesday that it's finally able to track how many people are watching Netflix shows like Stranger Things and The Crown, as well as licensed content streaming on Netflix, potentially unlocking a key data set that has thus far eluded the rest of Hollywood. (fortune.com)
According to the online audience measurement service comScore, HuffPo Canada has built its audience from about 1.2 million unique monthly visitors — essentially the Canadians who used to read the U.S - based site — to 2.2 million. (canadianbusiness.com)