Regardless of whether you do this via social media or through email marketing or at author events, the best way to build your audience is by engaging. (ingramspark.com)
There are a variety of different author events in which you can participate in order to introduce your book to a new audience. (ingramspark.com)
Book publicity also includes the planning of author events and appearances at bookstores, festivals, and various speaking venues. (authorsguild.org)