The phrase "average joes" refers to regular or ordinary people in a group or society. It describes individuals who are not famous or exceptional in any particular way, but are representative of the average member of a community. Full definition
Any astute Linux user could add these, certainly, but the process was too geeky for average Joes who just wanted to give Linux a try. (entrepreneur.com)
They have spent three hundred and fity million on a squad of average joes with no passiom or fuck all for the shirt. (therepublikofmancunia.com)
The only reason you're getting cash back, is because there are many Average Joes out there who aren't financially literate and who pay far too high a price for their credit card debt. (sproutwealth.com)