These measures are there to both protect breastfeeding and protect babies fed on formula by ensuring information is adequate and marketing appropriate. (babymilkaction.org)
It does this even though it knows babies fed on formula are more likely to become sick than breastfed babies and, in conditions of poverty, more likely to die. (babymilkaction.org)
Babies fed on formula loose out on the protection provided by breastfeeding. (babymilkaction.org)