Remember how Sony said they'd have big advertising campaigns in place for the PlayStation Vita? (psxextreme.com)
Many New Slates debuting from China and the USA do not see big advertising campaigns or high production which limits their ability to catch on in the market place. (goodereader.com)
In marketing, the big advertising campaign in say, the New York Times Book Review, is now reserved for the rare book. (alanrinzler.com)