Beyond Amazon, upstart brands like Casper, Dollar Shave Club and others are all proving that the model is smart and sustainable, and can scale incredibly well if you solve a big enough problem, have a brand and offer a great experience. (entrepreneur.com)
Indeed, not coming up with an idea that solves a big enough problem, or in an innovative enough way, is one of the most common big mistakes that many business owners and managers make these days. (inc.com)
What he means is that entrepreneurs will often explain how exactly a product works, but will sometimes forget to explain how these features are necessary, or solve a big enough problem. (inc.com)