The Time Warner - owned film studio spent a reported $ 175 million to make King Arthur, along with millions more on a big marketing push, but Hollywood forecasters are predicting an opening weekend domestic box - office haul of around only $ 25 million for the action film. (fortune.com)
So there isn't going to be a big marketing push beyond just opening the site, and alerting folks we're now in the market for anyone that's interested.» (inc.com)