This means that their primary responsibility is not correcting grammar and punctuation; they're looking for big picture issues and letting you know what their emotional reaction to your story is. (mybookcave.com)
I looked forward to the annual meeting because it's an opportunity to look at big picture issues and plans for a new year. (drivescout.com)
Ask questions about common problems and how this particular company addresses them to show that you think about bigger picture issues. (blog.simplyhired.com)