If you're an indie author who's competing in your genre, on your own, with best - selling authors who have the resources of big publishing houses behind them. (authortoolkits.com)
There are books that have been promoted heavily and taken on by big publishing houses simply because the author had «money» and «connections». (goodereader.com)
In today's publishing marketplace, writers (even authors with big publishing houses behind them) need to find smart ways to promote their books. (selfpublishingrelief.com)