The phrase "big push" refers to a strong and coordinated effort to achieve a specific goal or objective, usually by using a lot of resources and putting in a lot of effort all at once. Full definition
Do you think this is the next big push for comics as a whole? (cbr.com)
In 1997, it announced the first big push into research on fighting biological hazards. (sciencemag.org)
As we've gotten into the high school business ourselves, there's been a really big push on writing, which we think is a proxy for critical thinking skills. (educationnext.org)