It speaks to a sudden lack of confidence in your product, and the studio has gone into damage control mode in order to preserve whatever box office potential it may still have. (blog.bullz-eye.com)
Logan Lucky wielded more obvious mainstream box office potential than the previous fourteen releases of its distributor Bleecker Street. (dvdizzy.com)
I'd wager that someone out there had been studying marketing reports to see what clicks with audiences, and penguins was at the top of the heap when it comes to animals with proven crowd - pleasing box office potential. (qwipster.net)