Phrases with «brand authenticity»

"Brand authenticity" refers to the genuine and honest representation of a company or product. It means that the brand's messages, actions, and values align with its customers' expectations, without any exaggerations or deception. A brand that is authentic delivers on its promises, builds trust, and genuinely cares about its customers. Full definition

Sentences with «brand authenticity»

  • This approach also embodies the new social contract being forged across social networks that promote brand authenticity. (postbeyond.com)
  • The key to being effective in social media is creating brand authenticity. (pickawoowoo.com)
  • In its fourth annual survey about brand authenticity, communications and public relations firm Cohn & Wolfe generated a ranking of the most authentic brands in the world. (entrepreneur.com)
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