The phrase "brand cache" refers to the reputation and recognition that a brand has built up over time. It represents the level of trust and value that customers associate with a particular brand. Full definition
Whether it's the immediate acceleration from its variety of engines, the howl of its expertly tuned exhaust, or the sumptuously cozy 2 - seat interior, the Jaguar F - Type has personality, sex appeal and brand cache few other cars can match. (kbb.com)
Its estimated US$ 14.5 billion in AUM in 2017 may be insufficient to keep it in the Top 20, but the bank has been prudent with costs, patiently picked up key hires along the way, and raised its brand cache. (asianprivatebanker.com)