It's about leveraging existing brand capital and assets to make a powerful impact. (marketingland.com)
Gurgaon - based waste management company ExtraCarbon secured Rs 1.5 crore ($ 225,000) in a round led by Brand Capital, the ad - for - equity investment arm of Bennett Coleman & Co. Ltd (BCCL). (techcircle.vccircle.com)
Brands in various sectors are gravitating toward content marketing as a scalable way to build brand capital. (entrepreneur.com)