So with that in mind, it's important for employees to both develop their personal brand and become brand champions for their employer. (postbeyond.com)
For Playboy, Hugh Hefner played the role of brand champion throughout the brand's 55 + year lifecycle. (entrepreneur.com)
Other brand champion names such as Steve Jobs, Mary Kay Ash, Oprah Winfrey, Bill Gates, and Martha Stewart come to mind, and many of those people will be discussed in this book. (entrepreneur.com)