Phrases with «brand dilution»

"Brand dilution" refers to a situation when a company's brand becomes less clear, distinct, or impactful due to various factors such as excessive expansion, inconsistent messaging, or low-quality products. It means that the brand's value and recognition among consumers weaken, which can negatively affect its reputation and competitiveness in the market. Full definition

Sentences with «brand dilution»

  • We're not worried about brand dilution as long as the demand for new products exists. (canadianbusiness.com)
  • Since joining Burberry in 2001, Bailey worked with former chief executive Rose Marie Bravo and her successor Angela Ahrendts to save the British stalwart — best known for its classic, durable trench coats — from a period of brand dilution. (businessoffashion.com)
  • Purists hated the idea of a four - door Porsche, and blamed Porsche's perceived brand dilution on its corporate partnership with Volkswagen. (automobilemag.com)
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