Great Hotels Digital Plus is a move away from the traditional soft - brand model, where historically a hotel's fees are pooled and spent predominantly on marketing at brand level. (breakingtravelnews.com)
Antony Townsend, chief executive of the Solicitors Regulation Authority (SRA), branded the level of «non-co-operation and non-disclosure» by firms on the appointment of COLPs and COFAs as «concerning and disappointing», in board papers this week. (newlawjournal.co.uk)
On an agency brand level, focus group members indicated that certain national brands (Century 21 and Prudential) signal longevity and stability. (baylor.edu)