And we'll see how some smaller companies are operating under the radar, without great scale but within strong niches where brand matters more than scale. (publisherslaunch.com)
Would being with one of the five best known national brands matter? (baylor.edu)
Branding strategies: Some branding strategies and questions to ask yourself when researching your brand can be found in these articles: «4 Questions to Ask When Perfecting Your Personal Brand» and «It's Not You, It's Your Story: Why Branding Matters.» (entrepreneur.com)