A "brand message" is a short and simple statement that describes what a company or product stands for. It's like a summary of what the brand wants to communicate to its customers. Full definition
You Haven't Created Your Personal Brand Message As with any type of promotion, branding is a key element of marketing. (careerdigital.com)
These steps will help you to easily expand your resume with relevant information — leaving you with a strong brand message in a just - right amount of space. (executiveresumeexpert.com)
Some recruiters even refer their clients to career coaches that can elicit a strong brand message on the resume. (executiveresumeexpert.com)